Mall activation booth, branded kit
a national retail chainLaunch EventsLahoreAugust 2025
Multi-city mall activation for a national retail chain
4Cities covered
Overview
A four-city mall activation running the same branded sampling and data-capture kit across Lahore, Karachi, Islamabad and Faisalabad over three weekends.
The brief
The client needed the activation to look and run identically in every city, with a rollout lead who could keep quality consistent without four separate local teams.
M&T's role: owned
- Activation build
- Promoter staffing per city
- Rollout coordination
Coordinated
- Mall booking & permissions
activation
The same modular booth kit was struck, transported and rebuilt in each city on a 48-hour turnaround between weekend activations.
activation (photography pending)
- Cities covered
- 4
- Turnaround between cities
- 48 hrs
- Promoters engaged
- 32
Gallery
Gallery pending: photography audit in progress (PRD risk R1)
Execution
Keeping the activation visually identical across four cities meant standardising the promoter briefing pack and booth assembly instructions down to a checklist, since local crews assembling the kit in each city had never worked with it before.
The 48-hour turnaround between the Lahore and Karachi legs left almost no margin for transport delays. The kit travelled by road rather than air freight specifically to avoid cargo scheduling risk.
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