Product launch stage and press wall
a consumer electronics brandLaunch EventsLahoreJanuary 2026
National launch event for a consumer electronics brand
1,800Sq ft fabricated
Overview
A press and retail-partner launch event for a new product line, built around a custom fabricated reveal stage and a branded activation zone for hands-on product demos.
The brief
The brand wanted a physical reveal moment (not a slide deck) with a custom-built stage element that could travel to a second city activation the following month.
M&T's role: owned
- Fabrication of the reveal stage
- Activation zone build
- On-site brand promoters
Coordinated
- Press list & media logistics
fabrication
A custom reveal structure was built in-house over six working days, engineered to break down into three transportable sections for the follow-on activation.
fabrication (photography pending)
activation
Eight branded demo pods staffed by trained product promoters ran continuous hands-on demonstrations through the three-hour event window.
activation (photography pending)
- Sq ft fabricated
- 1,800
- Build days
- 6
- Demo pods
- 8
Gallery
Gallery pending: photography audit in progress (PRD risk R1)
Execution
Designing the reveal structure to break down into three sections for reuse added real complexity to the build: every joint had to be engineered for repeated assembly rather than a one-time permanent fix, which meant an extra structural review pass before fabrication started.
The product itself wasn't confirmed for on-site delivery until six hours before doors opened, so the reveal mechanism was rehearsed twice with a stand-in unit to keep the live reveal on schedule regardless.
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