Town hall stage set, branded backdrop
a multinational FMCGCorporate EventsLahoreNovember 2025
Regional town hall for a multinational FMCG
220Attendees
Overview
A half-day town hall for regional staff, built around a branded stage set matching the client's global campaign identity, delivered from concept to build in under two weeks.
The brief
The client needed the stage design to match visual guidelines sent from their global head office exactly, with no room for local interpretation, on a compressed two-week timeline.
M&T's role: owned
- Stage & backdrop design
- Décor build
- On-site styling
Coordinated
decor
The backdrop was built as a modular printed-panel structure so it could be struck and re-packed for reuse at a second regional town hall the following month.
decor (photography pending)
- Attendees
- 220
- Crew on site
- 9
Gallery
Gallery pending: photography audit in progress (PRD risk R1)
Execution
Global brand guidelines specified exact Pantone matches that weren't achievable with the printer's standard stock, so the design team ran three proof rounds against the client's brand team over four days to land on an approved substitute.
The modular backdrop was designed with reuse in mind from the outset, since the client confirmed a second town hall was likely before the build began. It was struck, repacked and redeployed with only minor touch-ups three weeks later.
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